About the Presenting Companies
Wes Hobson Performance Inc.
Wes Hobson formed his company in 2002. He retired from
triathlons in 2001 after competing in over 220 triathlons
in over 26 countries. In 2001 the book Swim, Bike Run, Co-authored
by Hobson, was released and has since sold over 10,000 copies.
From 1999-2002, Hobson Co-owned Endurance Films which produce
three triathlon and cycling related films “Triathlon
~ Racing Faster,” “Triathlon ~ Through the Eyes
of the Elite” and “Rides: The Rockies: Volume
One.” During this period, Endurance Films also put
on a premier triathlon camp at the Venetian Resort in Las
Vegas. Triathlete, American Tri and Colorado Triathlete
magazines covered this camp. The camp received rave reviews
from the participants as well as the companies that sponsored
the camp such as Clif Bar, Lew Composites, Rudy Project,
Orca, Speedo, Ultrafit and the Venetian itself. Hobson will
utilize is knowledge of camp organization, triathlon contacts
of individual athletes, corporations and media to make the
UF camps a success.
Joe Friel’s Ultrafit
Ultrafit Associates started in 1980. Developing athletes
quickly became Joe's undying passion and with it came enormous
growth in clientele around the country. Ultrafit was born
in 1992. Every year three to six new coaches are brought
into the Association and trained to follow the Ultrafit
philosophy and methods. There are currently 18 Associates
in the Ultrafit organization.
The Ultrafit Associates use a common philosophy and training
methods as created by Joe and the associates. Its philosophy
is well published and can be reviewed in Joe's books The
Triathlete's Training Bible, The Cyclist's Training Bible,
Cycling Past 50 and The Mountain Biker's Training Bible.
Ultrafit Associates' practices and methods can also be seen
regularly in mediums such as Inside Triathlon, Triathlete,
American Tri, Colorado Triathlete, VeloNews, VeloNews online
and many other mediums such as the message board at TrainingBible.com.
All associates are in daily contact with each other sharing
ideas, concepts and methods. Intellectual growth is an on-going
concern at Ultrafit. Joe and other Ultrafit associates will
use their knowledge at these camps.
